Since 2006, AutoFocus has been the Northwest's most trusted name for wheel repair and customization. Our customer dedication and commitment to quality is unparalleled, raising the standard of workmanship and customer service commonly found in the automotive reconditioning industry. The results are better repairs, a better relationship, and a commitment to be there when you need us.

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Our workmanship comes from decades of experience and the relentless pursuit of instruction. I personally travel across the globe to pursue "the perfect repair". Our franchisees are meticulously trained before ever conducting repairs on their own. No one "experiments" or "trains" on your cars. Our decision to specialize in wheel repair allows us to obtain better results, higher quality finishes, and expertise as no two wheels are the same and manufacturing methods vary widely. Our view is - why be mediocre at more services when we can be the BEST in a few.



Our franchisees partner with private, wholesale, and retail establishments both large and small across the Northwest. We have reconditioned tens of thousands of wheels over the years, and view our customers as family, with many utilizing our services since inception. Most services are scheduled and conducted on site at a convenient location for our customer.



Give your local franchisee a call to keep your vehicles looking their best. You'll be glad you did!



Ian Brake

Founder / CEO